NewNet is the second largest telecommunications provider in Georgia, providing traditional voice service to 160,000 subscribers that make use of legacy TDM equipment. The company wanted to distinguish itself as the leading pioneer in terms of providing advanced triple-play services nationwide.
NewNet was determined to transform its company image, from a traditional telephone company into a modern triple-play communications provider. For this purpose, the company desired a fleet-footed implementation of a triple-play solution, including voice, data, IPTV, and video on demand (VOD).
The challenge was to upgrade it to a Next Generation Network (NGN) infrastructure, while preserving the investment in existing equipment. Furthermore, the project called for a demanding deadline, with the goal of launching IPTV and data services by the summer of 2006. From a technical standpoint, the challenges were:
• Migrating from TDM voice services (circuit-switched) to full triple play service over IP-MPLS
• Expanding from 2 cities to nationwide coverage
• Expanding from simple voice features to sophisticated content-based packagesl
• Interoperability in a multi-vendor environment
"Our experience with Telrad is that they deliver as promised, and on time, and that they are extremely responsive to our demands. Their dedication to the customer is clear and indisputable. We knew we were not getting a generic solution, but one that exactly met our needs."
General Director of NewNet
Telrad provided a customized solution while making use of best-of-breed components to suit the needs of the demanding environment, and in line with NewNet's vision of becoming the leading operator in the country. Telrad provided a turnkey solution, from installation through ongoing maintenance. The solution, as shown below, used layered solution architecture, starting from the core IPMPLS backbone, the access edge layer and the core services on top, to provide voice, data and IPTV and VOD services with management layer for all types of subsystems.
The best-of-bred solution included Telrad's VoIP trunking gateways for a steady and smooth migration path to an NGN network. Implementation included deployment of the telephony core, the IPTV headend, ISP data center, the core network, the aggregation network power systems and the access equipment to enable access to the triple play services via the networks.
"We had worked with Telrad in the past, and they have proven their commitment to the customer. When problems occur or our demands change, we can always count on them to come out and solve the problem," said Iashvili and continued to explain the advantages of Telard in terms of customer service: "We don't have to go through the hassle and trouble that you sometimes have with larger integrators, when you need, first, to open a ticket and then to wait three months or so before they fix the problem. We call, and they send someone on the spot."
Within less than a year, the launch of no less than 28 sites that were based on IP networks was completed according to specifications. "This is a major step in establishing ourselves as the telecommunications leader in Georgia," said Avtandil Iashvili, General Director of NewNet. "Telrad has been enthusiastic and quite handy, even beyond our expectations, in helping us to meet our purposes and implement a total solution within a highly demanding timeframe."
To be sure, the above is but one example of many others. Telrad has launched successful system integration projects worldwide, i.e., it brought into being prominent projects in Honduras, Ethiopia, Papua New Guinea, Costa Rica and Vietnam.