Telrad solutions for Telecom Operators
Telecom Operators (Telcos) around the world are scrambling to keep up with the rapidly growing demand for video, television, music, and Internet browsing in the home and other locations. Additionally, the business model for many telcos is turning towards bundled offerings that include, not only the telecom service but also Internet access into the home or office. Broadband connectivity in rural and remote areas is still lacking. This is where Fixed LTE offers a profitable opportunity for Telcos.
Several key factors are creating the perfect environment and timing for Tier 2 and 3 Telcos to branch out into these areas and expand their profitability:
- Fiber is expanding into more and more areas, requiring just a last-mile solution deployment to reach new rural areas.
- Fixed LTE infrastructure, being standards-based, is benefiting from industry-driven improvements in product speeds and benefits.
- Fixed LTE is less costly to install than fiber-to-the-home (FTTH).
Top 4 Reasons Telcos Need Telrad Fixed LTE Broadband Today
1. Expand into new territories
Wireless affords the opportunity for a wireline operator to compete in high-value areas. Spectrum can allow Telcos to expand into several regions where they have not been able to operate previously, due to lack of landline infrastructure in those areas.
2. Leverage fiber growth
As fiber gets federally funded, and expands further and further into less densely populated and remote areas, the ‘Middle Mile” is getting closer to unserved customers. This means that high-speed connectivity is available, and needs only the last mile technology to be deployed. Fixed LTE serves this purpose ideally. It is faster and more affordable to install than FTTH, which reduces time to market and enables Telcos to begin selling services almost immediately – creating a compelling business case.
3. Profit from a strong business case
The business case is driven by lower costs and the ability to capture share more quickly. Wireless is like an umbrella, it quickly covers a large part of the population, making payback and ROI much faster than FTTH, which requires new cabling in the ground or trenching to homes or businesses. Prices to end-users can be lower because of a lower Total Cost of Ownership (TCO). This is driven by the ability to target a larger part of the market, at a faster pace, because of the quick deployment speed. The lower price points drive up demand for the service. Lower prices, more market share – it feeds on Itself.
4. Future-proof Technology
LTE is a standards-based technology. By default, this means that the industry is driving the development of faster and higher capacity technology every day, to meet the demands of the mobile market. Surely you have heard of 5G already. This is part of the evolutionary path set by 3GPP. And while still a long way away, installing LTE today, preps you for any upgrades in the future. Enabling you to stay ahead of the game.
With Telrad, upgrading to higher capacity technology requires a software upgrade. Our base stations are built with Software Defined Radio (SDR) technology, which enables operators to make upgrades with a software upload, which no need to send a team to the tower and now need to tear down and replace hardware. Over time, this can be a huge cost cutter for Telcos.
An alternative, winning strategy for Telecom Operators (Telcos)
By adopting LTE fixed access technologies, Telcos can differentiate themselves from their competitors and expand into new service areas. If executed, such a move could delay or eliminate the need to dig and lay fiber and lower the overall network setup cost, while offering greater speed and capacity to a much wider customer base. Capital expenditure savings compared with the cost of an FTTH-centric rollout are possible, with the added benefit of ongoing market share ownership.
This strategy requires a revision of the business model and addition of network planning to achieve the most effective operations and infrastructure. With this approach and the help of Telrad Networks, Telcos can offer a distinct service: true high-speed broadband across their region at a lower cost.
Finally, how will you fund this proposition? Telcos can more easily get funding from investors and loans with a standards-based LTE technology. For one, Bankers understand the mobile LTE technology and market and the comfort level is higher. Investors sense a reduced risk with a competitive equipment market, where multiple vendors can serve an operator.